Introducing the visual identity for Nike Air Max 87/09 launch in Brazil. We aim to narrate the rich history of Air Max through engaging retail communication and meticulously designed collateral materials such as posters and cards. Drawing inspiration from the vibrant aesthetics of the 80s, we have incorporated crooked neon lines that encapsulate the disruptive essence of the Air Max legacy.

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Visual identity for Nike Air Max 87/09 launching in Brazil. The history of Air Max is told through retail communication and collateral design materials like posters and cards. Inspired by the 80's look and feel crooked neons lines epitomize the idea how disruptive Air Max legacy is.