Dollarita Steve

Brand: Applebee’s
Agency: Grey NY
Role: ACD/AD

A San Fransisco local, Steve, was interviewed about an earthquakewhere he talked about"The Dollarita, Applebee's signature $1 margarita.” The local news interview went viral. Realizing Dollarita Steve was a walking billboard for the Applebee’s, we immediately signed him to go spread the word. We turned Dollarita Steve into the brand influencer while making Dollarita part of social conversation. He was featured on several media outlets, which brought attention and awareness to Applebee’s, resulting in a new wave of younger Applebee’s customers.