Marcelo Bacellar

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Eatonomics for Gen-Z

I’m not saying economics is boring AF, but economics is boring AF," said a Gen Z kid on social media once. So, we dove deep into the universe of boring economics—CEOs' speeches, mannerisms, and cliché finance guru quotes—and mixed it all with a ancient Millennial meme to explain the value of Applebee's to the young fellow kids of America.
Case Study:



All You Can Eatonomics With Ayce Dealington (Social Media Masterclass)


How we introduced Ayce Dealington:
Grey NY Creative Team:
Lance Parish - ECD
Anna Wehr - CD CW
Laura Osborne - CD AD
Matthew Everts - ACD CW
Marcelo Bacellar - ACD AD