Marcelo Bacellar

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Beleza Transparente

Brand: Grupo O Boticário
Agency: Master,co/SoWhat
Role: CD/AD
Beleza Transparente (Transparent Beauty), a campaign by Grupo O Boticário, one of the world's largest beauty holdings, showcases the company's commitment to sustainability. The film highlights the collective efforts of all the holding companies and brands, demonstrating their dedication to enhancing sustainable practices in the coming years.
SoWhat/Master,co Creative Team:
Rodrigo Poersch - CCO
Marcelo Bacellar - CD/AD
Pedro Eilert - CW