Gillete Intimate
In a market where 99% of masculine pubic care brands rely on double-meaning jokes and frat humor, perpetuating taboos and spreading misinformation about a region where men desire everything but making mistakes, Gillette has taken a different approach. Introducing Gillette Intimate care line: a direct, confident, branded backed by the the world's most prestigious men's care brand.
Case Study:
Grey NY Creative Team:
Lance Parish - ECD
Han Lin - ECD Design
Matt Hock - CD Design
Brian Mekjian - CD AD
Ryan Mccarthy - CD CW
Marcelo bacellar - ACD Design
Lance Parish - ECD
Han Lin - ECD Design
Matt Hock - CD Design
Brian Mekjian - CD AD
Ryan Mccarthy - CD CW
Marcelo bacellar - ACD Design