Studies reveal that 65% of financial articles aimed at women label them as "excessive spenders," leading to negative societal perceptions and tangible consequences. Mass Mutual partnered with The Washington Post to to expose these incorrect categorizations, using their logo’s as a platform to expose the mistakes media usually publishes about women, challenging the industry to do rethink their wrong perceptions.
WP + MassMutual
Creative Team:
Joe Mongognia - ECD
Han Lin - ECD Design
Mike Abell - CD CW
Kevin Gentile - CD AD
Gemma Slack - ACD AD
Athanasia Efthimiu - ACD CW
Marcelo Bacellar - ACD (Design)
Joe Mongognia - ECD
Han Lin - ECD Design
Mike Abell - CD CW
Kevin Gentile - CD AD
Gemma Slack - ACD AD
Athanasia Efthimiu - ACD CW
Marcelo Bacellar - ACD (Design)
