Applebee’s | NFL
Are you ready for some football… and boneless wings? Team Applebee’s is the newest franchise joining the NFL this season. To kick things off, we have a fully integrated campaign led by top NFL talent including Dan Campbell, Brock Purdy, and Saquon Barkley that will last all season long and beyond.
Pre Seasoning - Web Series
Pre-Seasoning
Trailer
"Drama. Football. Boneless Wings. Take a behind the scenes seat every week and watch as we go from your favorite franchise to a dining dynasty."
To launch our partnership with the NFL, we’ve created a 6-episode series released weekly, premiering at the start of the 2024 NFL season.
To launch our partnership with the NFL, we’ve created a 6-episode series released weekly, premiering at the start of the 2024 NFL season.
Retail
TV Spots
On TV, we showcase the partnership between Applebee's and the NFL while also driving the retail promotion of 50 cent boneless wings.
Serving up the NFL - TV Spot
Play Calling - TV Spot
Swoop - TV Spot
Grey NY Creative Team:
Lance Parish - ECD
Ray Ali - CD
Matthew Everts - ACD CW
Marcelo Bacellar - ACD AD
Mikal Cook - CW
Tomo Imasogie - AD
Lance Parish - ECD
Ray Ali - CD
Matthew Everts - ACD CW
Marcelo Bacellar - ACD AD
Mikal Cook - CW
Tomo Imasogie - AD