Legacy in Hai Kais
To celebrate the opening of the first Onitsuka Tiger store in South America, we created a book telling the brand's story through illustrated haikus.











Legacy in Hai Kais
Creative team:
Marcelo Bacellar - AD/Design
Luisa Mazarotto - Ilustration
Mariana Rosa - CW
Marcelo Bacellar - AD/Design
Luisa Mazarotto - Ilustration
Mariana Rosa - CW