Transforming a retail campaign into an encouraging message to the public.

Agency ︎︎︎ Master,co/SoWhat

Role ︎︎︎ CD/AD

During the covid outbreak, Brazil also went through a major recession, due to the climate of insecurity, several people postponed their study and career plans. We created a campaign to encourage these people to keep chasing their goals and not give up on their plans because all problems were just a passing phase. The message was simple and straightforward - Vai Ter Pós (there will be post) which in Portuguese also means something similar to "there will be tomorrow".