Brand: Volvo
Agency: Master,co/SoWhat
Role: CD/AD

In Brazil, the Volvo FH is a beloved brand among truck drivers. This relationship is very evident on social media, where truck drivers often share their life stories and dreams (driving an FH, buying one, or even building their own fleet). With this in mind, we created a brand positioning campaign where we swapped the technical product acronym (FH = Forward control High entry) to the Portuguese "Faz História" (Making History). Inspired by these stories shared by truck drivers on social media, we intertwined them with the history of the Volvo FH itself.