CLIENT: ASICS BRASIL
PROJECT: BLACK SERIES
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: CREATIVE COORDINATION/DESIGN
In Brazilian retail, there is a large number of gaps between collections and campaigns if compared to the brands' global calendar. Black Series is an initiative to fill the gaps between new product launchings. More than a campaign is an opportunity keeping the selling flowing along periods without global campaigns.
Running can be really a showing off. Beyond high tech and quality of its products, Asics is also known by the high range of color on its products. The Black is a selection of the brand's icons but all black.
The campaign issues a darker atmosphere. Made For Those who like to run "under the radar" or those who like to run rather than be seen.