CLIENT: NIKE DO BRASIL
PROJECT: BOTE FÉ NESSA FITA
CREATIVE SHOP: WESHAPE CREATIVES
MY ROLE: DESIGN
Nike was launching the Brazilian National Team Kit a few weeks before the South Africa's World Cup.
It was an opportunity to Connecting emotionally the soccer fans with the Brazilian NationalTeam through passion and faith– main brazilian's features.
The traditional "Senhor do Bonfim" wristbandis one of the most iconic symbols of the brazilian faith that means good luck and positive vibrations. The goal was send this good vibes for the Brazilian National Team. People could write messages in the wristbands which were delivered for the players by Robinho, the cause's embassador at the team.