CLIENT: NIKE BRASIL
CREATIVE SHOP: WESHAPE CREATIVES
MY ROLE: DESIGN
This project translates the whole look and feel of the urban culture around Brazilian football Culture (Organized Fans groups, rivalry and a little bit of cockiness which exists in this sport) was the main inspiration of this campaign.
For every Brazilian player, part of the Brazilian national team means the most recognition possible. For those who are the ones chosen from Brazilian National Team uniform all in black. If the yellow shirt intimidates the opponents, the Black Pack scares them all.
The brazilian creativity, boldness and joyin football comes from the roots of their players:We name it MARRA. The intimidative behavior of "marra" was broughtby a black and rough and urban visual.