CLIENT: ONITSUKA TIGER
PERIOD: 2014/2018
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: CREATIVE COORDINATION/DESIGN




ABOUT


This is a collection of works made for Onitsuka Tiger in Brazil and other South American countries.






PROJECT: MADE OF JAPAN
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: CREATIVE COORDINATION/DESIGN ABOUT: key visual developed for Onitsuka Tiger used at pre store campaign, fairs and other Onitsuka Tiger’s events.





PROJECT: THE ART OF MIXING (POP UP SOTRE/GALERY
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: CREATIVE COORDINATION/DESIGN/PRODUCTION DESIGN

CHALLENGE: How to drive attention for Onitsuka Tiger launching during the Rio 2016 Olympics inside a multi brand store?

IDEA: Transforming a retail campaigninto an art exhibition.

HOW IT WAS DONE: The artists whose were comissioned to develop the the Art Of Mixing collection were invited to show up their own artworks into an exclusive gallery room inside the store, the title of the campaign became the name of the exhibition. The snekakers and art pieces were exposed together and both of them could be bought as well.




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PROJECT: KEY VISUAL SOUTH AMERICA
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: CREATIVE COORDINATION/DESIGN/DIGITAL ILLUSTRATION
ABOUT: Key visual developed for in-store imagery and catalog cover for South America. 






PROJECT: HAI KAI
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: CREATIVE COORDINATION/DESIGN ABOUT: As a gift for celebration of the first Onitsuka Tiger’s single store in South America we created a series of postcards telling the Onitsuka Tiger’s evolution told by Hai Kay, a traditional japanese poetry.