CLIENT: ASICS BRASIL
PROJECT: OUTUBRO ROSA
CREATIVE SHOP: BRAINBOX BRANDING 360º
MY ROLE: ART DIRECTOR // HEAD OF ART
Even being a health campaign, Asics should reflect its own universe and also engage people to have a better life through the practice of sports.
To promote the Pink October, Asics launched a nationwide initiative in Brazil. In a multi-channel retail campaign with profits donated to the NGO Arte de Viver Bem, whose purpose is helping people in the fight against breast cancer in Brazil.