CLIENT: VOLVO TRUCKS
PROJECT: HEROES OF THE ROAD
CREATIVE SHOP: SOWHAT
MY ROLE: HEAD OF ART // ART DIRECTOR
2020 was a year in which we discovered that creativity was not just about ideas and craft.
As soon the new FH truck was released, COVID-19 pandemic stroke up and made Volvo redirect all efforts to deliver a message for truck drivers in South America (and afterwards worldwide). The new campaign “Heroes of the Road” proposed that making history is moving forward, even when everyone had to stop.